Every year Time Magazine has a special issue, called “The 100 most
influential people”. This year it featured people like Obama, Pope Francis,
Pharell Williams, but also lesser known people such as Janet Yellen, Charles Koch
and Sister Rosemary Nyirumbe. I like that issue because it gives a window into
what society, especially American society, values: athletes who are coming out,
artists who make it against all odds, women who
broke through the glass ceiling, entrepreneurs who seek to cure some of
the world’s ills. What struck me again this year was the breadth of
personalities who make it onto the list; this proves that political power is by
no means the only way to have influence. You do not have to be a celebrity in order
to have impact: money, brains, relational skills, character can all be things
which gain you a hearing. Which raises an interesting question: what is
influence, or who do I think leaves the most lasting mark on society?
Chesterton, once asked who the most influential person on a ship was,
answered “The man who engineered the craft”. In other words it is not always
the person who shouts the loudest or who has the shiniest uniform who can bring
about the most change; sometimes it is the person in the background who sets
the scene or who writes the script. I appreciate Time Magazine’s attempt to not
just single out people who are hogging the limelight, often with very little to
say, who only want their ego stroked. There are also people who think deeply,
love strongly or dream wildly, even though they normally don’t appear on Oprah
or the New York Times front page.
Consider for a moment who most impacted you in this past
year: was it a friend? A colleague? Somebody you know? Or somebody you admire?
Was the person even alive, or was he or she a writer whose ideas you came in
contact with this past while? Was it somebody who set an example, who inspired
you? If that person is still alive, consider dropping them a note in order to
thank them.
Secondly consider where you have made an impact this past
year: you might not have made the cover of Time Magazine, but surely you have
impacted somebody. How did you do it? Was it a conscious effort, or did you
only notice afterward that something shifted because of what you said, did or
decided not to do? Who are the people, situations, places you want to
influence? In 2004 Joseph Nye coined the term “soft power” for influence by
countries which did not primarily involve economic or military prowess, but
such things as cultural leadership, achievements in sports or architectural inventiveness.
But you could apply the term as well to individuals: some people (why do women
come to mind so readily?) seem to have influence and sway way out of proportion
with their position or economic means. Something less tangible, but no less
real allows them to have impact in their families, work places or
communities. So before you bemoan that
you are no John Kerry nor Kelly Washington, consider the soft power that you
have, and use it wisely. You might make it onto some of your friends’ list of
“100 most influential people”…
# posted by tino @ Monday, June 23, 2014